Draw In Your Audience With A Comic Strip

Just like public speakers begin their seminars with a joke to get the attention of their audience, using comic strips can help brand your marketing and drive home important messages. Although surprisingly inexpensive to acquire, humor can be one of your most powerful marketing tools.

Humor puts your readers at ease. Readers appreciate a touch of humor in an otherwise overly serious world. Humor operates on an emotional level, driving home your message in a far more memorable way than words alone. Humor makes sensitive topics more approachable while summarizing and reinforcing points that would otherwise be lost.

Why does this make comic strips perfect for print communications? Because readers will typically check them out before reading the adjacent articles. More importantly, comic strips communicate at a glance. A comic strip can attract your reader’s attention and drive home an important point in a memorable way.

Humor also adds a visual dimension to your marketing, differentiating your message from your competitor’s. Comic strips encourage readers to look at topics they might otherwise skip.

Where do you get custom created comic strips that market your message? If you see a comic strip you like on a blog or website, write the cartoonist in care of the publication and ask about availability and pricing. If there is a particular cartoonist whose style you like, contact the cartoonist about a custom comic strip. This has worked very well for Bruce Sallan and he owns total rights to use the comic strip as he wishes.

Comic strips are great for the home page of your website, newsletters, training materials and presentation visuals. In each case, the unexpectedness of a comic strip immediately captures your audience or reader’s attention and visually reinforces your message.

Using humor in the form of comic strips is a powerful way to brand your marketing and drive home important messages to your prospects and clients. Not only are comic strips fun, it’s easy to get started and they work like magic to increase sales and attract brand new clients. Contact VoogDesigns@gmail.com for a creative consultation to discuss your custom comic strip today.

1 comment:

Bruce Sallan said...

I TOTALLY vouch for VoogDesigns and Michael. Contact me directly for further recommendations or questions from someone who is now working on comic #38 with Michael. It's fun, collaborative, oh-so-good, and a great value. I can that WIN-WIN!